Introduction
Section 1 Key Personal Features in Establishing a Business
Section 2 Identifying Business Opportunities
Section 3 Identifying the Target Market
Section 4 Key Considerations in Setting Up a Business
Section 5 Critical Issues in Business Success and failure
Section 6 Selected Small Business Case Studies
 
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 Introduction

In studying Establishing a Business there are three very important sites. They are featured in this section. each site has been developed to assist in the establishment and management of small business. The
three sites are.

Federal Government's business entry site
http://www.business.gov.au

This site has been developed by the Federal Government to help in establishing and managing
a business.

The address for small business ( Entrepreneur Business Centre Western Australia )

http://www.ebc.com.au/

This site also offers a comprehensive guide to establishing and managing different small
businesses.

NSW Small Business Website
http://www.smallbiz.nsw.gov.au

The New South Wales small business website is extremely useful in studying this topics
and contains information on most sections.

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Section 1

Federal Government's business entry site
http://www.business.gov.au/documents/dir1/doc504401.html

This is the establishing a business section of Federal Government’s business entry site.Browse the site and make a list of all the things that a business
business entrepreneur has to find out about as they start a business.

Enterprise Education Site
http://www.curriculum.edu.au/enterprise

Personal Qualities experience and motivation. Do you have entrepreneurial qualities
Open the Curriculum corporations enterprise web site and study two enterprising people. In what ways are you like these entrepreneurs and in what ways are you not.

Womensweb
http://www.womensweb.gov.au/fs_planning.html

Part three on other influences looks at the cultural and gender influences on people establishing businesses. Open the Womens Web site and read about how women can prepare and plan to start a new business. The site also contains information on how networks can established to commence new business

 

Women in Business CASE study: More on Poppy King
http://www.poppy.com.au/about/about.htm
http://www.geocities.com/Athens/8161/poppykingtimeline.html

These sites present a short story about Poppy King who we met in section 1 and discuss her business story, how she started and how her business has developed.Open the sites and explore the type of personal characteristics that Poppy has.

 

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Section 2 Identifying Business Opportunities

 

The address for small business ( Entrepreneur Business Centre Western Australia )
http://www.ebc.com.au/right_frame/guides/startup_series/startup_main.htm

Open this page and identify, the 10 ten top businesses that new
entrepreneurs start, part -time businesses, and home based businesses
that are available for new entrepreneurs to be their own boss.

Small Business Site from New South Wales Government
http://www.smallbiz.nsw.gov.au/business/starting/checklist.html

This is the getting started section of the small business site. Examine the getting
started section and make a note of the ways it is suggested that the business
opportunity is identified.

 

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Section 3 Identifying the Target Market

 

Small Business Site from the New South Wales Government
http://www.smallbiz.nsw.gov.au/frame.cfm?l=/business/managing/links.html&r=/business/managing/market.html

This is the marketing site from the NSW government's site. Read carefully the first 4
steps in marketing. How would you apply these steps to a new business that
you wished to start. How are these steps important in identifying potential customers and their needs.


Department of Fair trading in New South Wales
http://www.fairtrading.nsw.gov.au/Business.nsf/All+Business+Docs/CA7BAD41663DE7E44A25677C002A4C91?OpenDocument

Marketing is not advertising. But this guide to advertising and the laws that govern it
help you think about what you are going to say to your target market, and what
it is legal to say.

 

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Section 4 Key Considerations in Setting Up a Business

 

The Basic of Buying an Existing Business
http://www.business.gov.au/documents/dir55/doc500255.htm

This is the very detailed investigation of the of the items to consider when
someone wants to buy an existing business.


Department of Fair Trading in New South Wales
http://www.fairtrading.nsw.gov.au/Business.nsf/All+Business+Docs/4F93C520791B92AD4A25679E000A22F5?OpenDocument

This site shows you how to register a business name. Identify the steps involved.

 

Department of Fair Trading in New South Wales
http://www.fairtrading.nsw.gov.au/Business.nsf/All+Business+Docs/FD6E9E4D147D6AA94A25679E000178FB?OpenDocument

Open this page and identify all the business licences that are needed to operate a
business in New South Wales.

 

Taxation and on costs are important aspects of establishing a new business.
http://www.ato.gov.au

Taxation is a very complex issue. Open the Australian Taxation Site and identify the taxation
that a small business has to pay! It will be along list

 

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Section 5 Critical Issues in Business Success and Failure

All of these sites are part of the Small Business Website of the New South Wales Government.
Each part of the website is useful in supporting topic 5 in Critical Issues in Business Success
and failure.

http://www.smallbiz.nsw.gov.au/frame.cfm?l=/business/managing/links.html&r=/business/managing/index.html

A list of the management issues critical for small business success.

 

http://www.smallbiz.nsw.gov.au/business/managing/surviving.html

A list of key considerations for surviving in business.

 

http://www.smallbiz.nsw.gov.au/business/managing/warning.html

Warning signs for impending business failure.

 

http://www.smallbiz.nsw.gov.au/frame.cfm?l=/resources/tools/links.html&r=/resources/tools/wbfat.html

A financial planner for analysing finances of a business.

 

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Section 6 Selected Small Business Case Studies

Sasha's Hairdressers
http://www.sashas.com.au/

After reading about Lock'n' roll you will be able to compare it with Sasha's. Saha's
has gone on line. How could this give Sasha's a competitive advantage. Should Lock'n'roll
invest in the technology to market like this.


Australian Alpaca Association
http://www.alpaca.asn.au/index.shtml

Keep up to date with trends in the business by exploring the association site.
How would new trends influence the business of the Coolaroo Alpaca Study.

 

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